The Great Narrative: Remember this? – 'Go woke, go broke' Jaguar's sales tank 97%.

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August 15, 2025

How to destroy a legacy company in eight months? Only 49 cars sold in April 2025.

"Jaguar’s rebrand crashes as sales plummet 97.5% in Europe after launching a controversial LGBTQ-themed campaign. The PBD Podcast breaks down the ad, market backlash, and how ignoring core customers in favour of political messaging cost the brand dearly. A warning to companies chasing trends.”

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